Photo by Roseson Studios® on Pexels The AI writing app market has a problem: your inbox already has one Every week there's a new AI writing assistant promising to fix your emails, your Slack messages, your LinkedIn posts. Most of them charge $10 to $30 a month. And most people I know who pay for one of these tools also use Gmail or Outlook every single day, both of which now have a genuinely capable AI drafting feature sitting right there, already paid for. So here's the honest question I kept circling back to this month: if you already have Gmail's "Help me write" or Outlook's Copilot, do you actually need a standalone AI writing tool on top of it? I tested both built-in options against a couple of the dedicated apps on real, boring, everyday email tasks — follow-ups, apologies for a late reply, a slightly awkward "checking in" nudge — and the answer surprised me a little. What Gmail's built-in AI actually handles well Gmail's ...
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